1 The objective of an advertising campaign is usually to provide information about a product and to encourage people to buy the product. Advertising campaigns can also be aimed at raising awareness about a social problem in order to change people's behaviour. Organise an advertising campaign that avoids gender stereotypes 13 Describe the photo on the right. It was taken in a New York City underground station. What do you think the artist is trying to criticise? What real features does he use to help communicate his message? What role does colour play? In this context, do you think colour acquires a sexist meaning? Explain your answer. Do you think it is a good advertising campaign? Give reasons for your answer. 14 Think of some situations that illustrate gender inequality. Why does this occur? C R I T I C A L T H I N K I N G Are stereotypes true? Do all Spaniards dance flamenco? 16 INVESTIGATE Look up and explain the meaning of stereotype. Find out how many people in Spain dance flamenco. Could you find the figure? Make a list of other ways in which foreigners stereotype Spanish people. Are these stereotypes true? We also stereotype foreigners who come to Spain. Make a list of some preconceived ideas about immigrants. 17 CONTRAST On the internet, find and watch the Red Cross video Desmontando mitos sobre la inmigración (3.5 minutes long). What data is used to prove that the myths about immigrants are not true? Do they come from reliable sources? 18 DECIDE Can stereotyping people be considered a form of racism or xenophobia? Give reasons for your answer. U S E I N F O R M A T I O N R E S P O N S I B LY 25. Advertising campaign about inequality in the labour market, by the Japanese artist Kazunori Shiina 15 Design an advertising campaign to promote gender equality. Begin by choosing a medium for your campaign (a poster, photograph, video clip, etc.) and write a script. OR FALSE ? T R U E 49
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